Strategic Economic Plan

Strategic Economic Plan
For health care products and technologies in development

The increasingly competitive market for health care technology demands that products provide not only clinical benefits, but also economic justification. In order to do this effectively, economic analyses must be planned, designed and executed with the same strategic rationale as your clinical program. The Strategic Economic Plan (SEP) will enable you to demonstrate the full value of your product when it comes time to go to market.

IHS has developed the SEP to help you plan economic evaluations and prepare you for the competitive environment and reimbursement challenges that your product will face in the future. SEPs are cost-effective, customized reports targeted to your particular product and disease area which provide you with the following:

Market research brief on current and developing competitive products

Review of public and private reimbursement policies and expected trends

Recommendations on economic evaluations, studies or research to demonstrate and communicate the benefits of your product to health care decision makers:

Study type

Study timing

Study setting

Study data

SEP- arate your product from the competition!

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