- a consistent framework which encourages efficient interaction between business units and subsidiaries
- the flexibility and agility to incorporate regulatory and competitive changes easily
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"If the country subsidiary launches earlier they will increase their revenue, but how does that affect the rest of the corporation?"
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- the ability to conduct both proactive and reactive pricing analyses
- an understanding of the costs and benefits associated with launch timing, parallel trade, and other factors
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"What if the pricing authorities impose a 10% price cut? How will that affect our revenues in other countries?"
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