Maximize the Value of Your Economic Research CustomVU Economic evaluation of health care products has become an integral part of today’s product development strategy. Unfortunately, the results of credible economic research are too often overlooked or underutilized for several reasons: Customers need help interpreting the implications of complex economic analyses Customers raise objections about the relevance of the results to their institution Sales representatives need an effective strategy for presenting complex economic analyses Sales representatives need a solid understanding of economic research CustomVU Electronic Modules IHS has created CustomVU electronic modules to overcome these hurdles and make the economic research more accessible and relevant to your customers. CustomVU modules transform specific economic studies or a collection of research into a usable electronic resource. CustomVU modules have a user-friendly interface and are laptop compatible for use in the field. CustomVU modules allow your sales force to: Customize analyses by adjusting practice patterns and costs, providing your customers with a customized view into the value your products present to their institution Build relationships and engage in a meaningful dialogue on the economics and outcomes associated with your product Sales Force Education & Training IHS has extensive external training and educational support experience and can provide your sales force with the knowledge they need to credibly present your economic research to customers: Understanding economic research methods Interpretation of study results Uses of economic data Strategies for presenting economic research Back

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